"Dispense With A Horse!"-The Winton Motor Carriage
in Cleveland, 1896
Through the examination of a photograph, newspaper account and
an advertisement, students will understand the impact Clevelander,
Alexander Winton had on the automobile industry and Cleveland
history. Students will compare an automobile of 1896 with cars
obnoxious, appurtenances, hydrocarbon, pneumatic
- What role did Cleveland play in the development of the automobile
- Who was Alexander Winton and what was the Winton Motor Carriage?
- How do the automobiles of 1896 compare with automobiles today?
- Ask students how they think most people traveled to work or
shopping in 1896? When do they think people began to use automobiles?
What would be the advantages of using automobiles? Disadvantages?
- Recall the story of Winton and his impact on the automobile
industry and Cleveland. Show them the picture of Mr. and Mrs.
Winton in their first automobile. (this can be reproduced on a
transparency or copies distributed) Have students analyze the
photograph. What do they notice about the automobile? (tires,
sitting arrangements, size) Compare to today's automobile. What
about the occupants of the auto.
- Distribute copies of the advertisements and newspaper article.
Read the newspaper article. What does the article believe will
be the effect of Winton's new automobile? (the horse will eventually
be replaced by the automobile) What is the implication that this
new motor carriage can be operated by a woman? (it is easy to
operate) How is this automobile different than those from Europe?
(doesn't have obnoxious appurtenances - objectionable accessories)
- Have students read through the advertisement. Discuss the
advertisement. Have students identify the descriptive words (best,
handsomely, strongly, lightly constructed, elegantly finished,
easily managed) What are the special features? (hydrocarbon motor,
no odor, no vibrations, suspension wire wheels, pneumatic tires,
ball bearings) Why would you want to buy a motor carriage? (to
get rid of your horse and the expense, care and anxiety of keeping
them) Have students complete the Advertisement Math Analysis.
Review their answers and discuss, Compare prices and costs with
cars today. How are automobile ads different today? Students can
do a comparison chart of automobiles of 1896 with cars today.
They should include features as well as costs.