"Stray Cows and an Animal Menagerie" - Newspaper
Ads of 1846
Students will compare and contrast newspaper advertisements
of 1846 with advertisements and amusements of today.
- What were the advertisements in the newspapers of 1846? How
are they similar or different than ads today?
- What type of amusements did the people of 1846 enjoy? Do we
have similar amusements today?
exhibition, pavilion, tenants, menagerie, prodigious, subscriber,
liberally, ferocious, cunning
- Bring in several newspapers to highlight advertisements, or
assign students to bring in one or two interesting ads from the
paper. Read through a few interesting ads and discuss the purpose
of advertisements, what types of products or events are advertised,
what information is included in an ad, how the ad is designed,
- For younger grades it would be best to reproduce the ad on
a transparency and discuss the ad in class beginning with the
picture. What do you think this ad is advertising? Read through
the ad and identify times, place and cost. Then have the students
begin a list of the animals that will be shown. How are they described?
Do we have anything like this in Cleveland today? (Cleveland Zoo)
Let students then share their personal experiences with visits
to the zoo. What do they see there? Who do they go there with?
What is their favorite part or animal? Then have students create
their own advertisement of the Cleveland Zoo. Be certain they
include information on location, cost, and special sites. Their
ads can then be displayed around the room or in the halls. This
would be an excellent activity prior to a field trip to the zoo.
- For older grades, this can be used as a group activity. Divide
students into groups. Each group will research the ad for information
requested on Handout #3. Groups will report back their findings
to the class, sharing and discussing the information they discovered.
Each group will then be required to create an advertisement for
a family entertainment activity today, using similar advertising
techniques found in the ad from 1846. (This also makes an
excellent English lesson when you ask students to identify all
the adjectives used in the advertisement.)
- Briefly discuss personal ads, particularly ads for items or
pets that have been lost. Distribute copies of Handout #3 - Stray
Cows. Review the ads and discuss why people in 1846 would put
such an ad in the paper? Why would a cow be so important? They
have offered a reward for $2 - would that interest people today?
What information is included in this ad? Compare these ads with
an ad you might find in the paper today for a lost pet. Ask students
to create their own ad for a lost pet. Be certain it is creative